Episodes
Wednesday May 27, 2020
Marketing in the Age of COVID-19: Episode 4, Virtual Events: How to Find Success
Wednesday May 27, 2020
Wednesday May 27, 2020
As the landscape of events changed dramatically in 2020, many eyes turned to virtual events. This is not a new idea, with several outlets doing events in 2019 and earlier. While it is impossible to recreate the experience of attending a live event in person, there appears to be a place in the events’ ecosystem for online events. So, what are the best ways to participate in virtual events? How can they succeed or fail in getting your messaging across? Is there value to doing your own virtual event? Join us for a “virtual” discussion by industry leaders who are wading into this realm of virtual events and benefit from their observations as they outline their successes and warn of pitfalls.
Moderator: Janine Love, Technical Program Director EDI CON & Editor, Signal Integrity
Journal Guests: Marie Hattar, CMO, Keysight Technologies; Carl Sheffres, Publisher, Horizon House
Friday May 22, 2020
Interview with 5G Americas: Status of 5G and Mid-Band Spectrum Issues
Friday May 22, 2020
Friday May 22, 2020
Microwave Journal editor Pat Hindle talks with 5G Americas' president, Chris Pearson, about the status of 5G, how cellular infrastructure has done during COVID-19 and the problem with mid-band spectrum in the US.
Friday May 22, 2020
Frequency Matters, May 22: May issue products, news, virtual events
Friday May 22, 2020
Friday May 22, 2020
Microwave Journal editors Pat Hindle and Gary Lerude cover the products in the May 5G/IMS issue, industry news and virtual events along with an interview with Wireless Telecom Group about their new power meter. Sponsored by RFMW and Wireless Telecom Group.
Tuesday May 19, 2020
Interview with David Cruickshank, Author of Full Duplexing for 5G Book
Tuesday May 19, 2020
Tuesday May 19, 2020
Microwave Journal editors Pat Hindle and Gary Lerude talk with Artech House author David Cruickshank about his new book Implementing Full Duplexing for 5G coming out later this month. David discusses the current challenges in full duplex technology and future trends. You can order his book at https://us.artechhouse.com/Implementing-Full-Duplexing-for-5G-P2081.aspx.
Sunday May 17, 2020
Sunday May 17, 2020
Although it seems the world is on hold during the pandemic, many industries continue to operate to deploy and maintain the infrastructure we rely on: equipment and supplies for hospitals, networks for mobile phone and Zoom connections, RF/microwave systems supporting the military. Despite the disruption, how are companies managing their manufacturing operations and supply chains, while protecting the health of their employees? And how can they best communicate to their customers “we are ready to ship”?
Moderator: Gary Lerude, Technical Editor, Microwave Journal
Guests: Ted Heil, President, Mini-Circuits and Joel Levine, President/CEO, RFMW, Ltd., Carl Sheffres, Publisher, Microwave Journal
Wednesday May 13, 2020
Wednesday May 13, 2020
Crisis communications is commonly done in many companies, but no one was prepared for something like today’s environment with COVID-19. How should you craft your branding and messaging during these times? What sensitives should you consider? How do you continue to re-enforce your brand and product messaging? How about using humor or employee focused messaging? Learn what some companies are doing to address these challenges.
Moderator: Patrick Hindle, Editor, MW Journal
Guests: Stephanie Georges, CMO at Mercury Systems; Vanessa Boynton, Account Director, and Jill Searl, Account Manager, at Matter Communications
Monday May 11, 2020
Monday May 11, 2020
COVID-19 has upended the globe, sending the healthy into isolation to avoid infection while the sick flood the hospitals. When life is no longer normal, how do RF/microwave companies respond to protect their employees, meet customer commitments, help their communities — and manage financially? We’ll explore these questions and how companies are pivoting their marketing plans amidst the uncertainties.
Moderator: Gary Lerude, Technical Editor
MW Journal Guests: Brandi Frye, Corporate VP of Marketing at Qorvo, and Mike Hallman, Associate Publisher at Microwave Journal
Friday May 08, 2020
Interview with New Startup Mixcomm - 5G mmWave Technology
Friday May 08, 2020
Friday May 08, 2020
Microwave Journal editors Pat Hindle and Gary Lerude talk with Harish Krishnaswamy, Co-founder and CTO at Mixcomm, about their unique 5G mmWave technology and how they got started with their roots from Colombia University.
Friday May 08, 2020
Friday May 08, 2020
Microwave Journal editors Pat Hindle and Gary Lerude cover the May 5G/IMS issue articles with the cover story about the evolution of cellular technology, interview with Mixcomm Co-founder/CTO and industry news.
Friday May 08, 2020
Interview with IEEE MTT-S IMS2020 Chair - Going Virtual!
Friday May 08, 2020
Friday May 08, 2020
Microwave Journal editor Pat Hindle talks with IEEE MTT-S IMS2020 general chair, Tim Lee, about the decision to make the event virtual and how that will work for the conference and exhibition.