May 13, 2020

Marketing in the Age of COVID-19: Episode 2, Crafting Messaging in Uncertain and Sensitive Times

Crisis communications is commonly done in many companies, but no one was prepared for something like today’s environment with COVID-19. How should you craft your branding and messaging during these times? What sensitives should you consider? How do you continue to re-enforce your brand and product messaging? How about using humor or employee focused messaging? Learn what some companies are doing to address these challenges. 

Moderator: Patrick Hindle, Editor, MW Journal 
Guests: Stephanie Georges, CMO at Mercury Systems; Vanessa Boynton, Account Director, and Jill Searl, Account Manager, at Matter Communications

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