May 11, 2020

Marketing in the Age of COVID-19: Episode 1, Pivoting the Company to Survive a Pandemic

COVID-19 has upended the globe, sending the healthy into isolation to avoid infection while the sick flood the hospitals. When life is no longer normal, how do RF/microwave companies respond to protect their employees, meet customer commitments, help their communities — and manage financially? We’ll explore these questions and how companies are pivoting their marketing plans amidst the uncertainties.

Moderator: Gary Lerude, Technical Editor

MW Journal Guests: Brandi Frye, Corporate VP of Marketing at Qorvo, and Mike Hallman, Associate Publisher at Microwave Journal

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